Medical Design Technology - China in Your Hands: Grasping the Potential of Emerging Markets

By Vince Postill, SVP of Global Business Development, PRISYM ID. In 2011, China officially became the third biggest pharmaceutical market in the world – almost 50% bigger than fourth-placed Germany. Brazil, meanwhile, overtook mature European markets such as the UK, Italy and Spain, to climb to sixth place with 2011 sales of $27.7 billion. And it’s forecast to double in size by 2016.

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