28 May 2007

With counterfeiting a growing problem in the automotive industry, TMD Friction required a box seal with the latest security features to combat this threat. PRISYM^ID worked closely with the company and its design agency to create a sophisticated 3D hologram which incorporates the TMD logo to enhance branding and a combination of covert security features. As part of the criteria, the hologram also contains the message ‘original equipment’ in five languages – English, German, French, Spanish and Italian – within the same image.            

 

The bespoke hologram labels are being supplied on reel to the company’s fifteen manufacturing sites across ten countries. As with many of its customers, working to ‘just-in-time’ manufacturing principles, PRISYM^ID is also holding stock for TMD.

 

TMD Friction is one of the world’s leading producers of brake friction materials in the original equipment market of the automotive and brake industries. The company is also among the first in the automotive aftermarket to use holograms on its branded products.

 

Marketing Manager at TMD Friction UK Ltd, explains: "As part of our re-branding, we wanted an additional box seal which would offer a higher degree of security, provide visual reassurance to the customer that it is a genuine product and enhance overall brand appeal.     

PRISYM was able to develop a unique hologram especially for TMD that met all this criteria. We are all extremely pleased with the quality of the finished labels and the excellent service we received. This is the first time TMD has used holograms, but PRISYM was able to advise on the latest holographic techniques available, smoothly guide us through the production process and meet our strict lead times."  

In the automotive industry, goods such as brake pads, oil filters and spark plugs are particularly susceptible to counterfeiting. PRISYM holograms, however, allow manufacturers to protect their product. 

From relatively simple holographic images to complex integrated high security labels, PRISYM^ID is able to print bespoke holograms onto a wide range of substrates including tamper evident and destructible materials. Using the latest techniques, the company can produce a variety of customised holographic images incorporating effects such as Spectralock™, Securetext™, microtext and 2d/3d background.

The PRISYM^ID team has 20 years experience in delivering high quality labelling and auto-identification solutions to companies in a wide range of industries.

For further information on PRISYM^ID Limited’s products and services, please call

tel: +44 (0)118 936 4400 or email info@prisymid.com. Alternatively, visit www.prisymid.com. 

PR Contact:

Lee Pearce
info@prisymid.com
0118 936 4400

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