Executive Team

An introduction to some of the executive management team at PRISYM ID

Mick Daw - Chief Executive Officer

Mick Daw

Chief Executive Officer

Mick is responsible for developing and driving the company’s business strategy and ensuring the company builds on its existing success as a market leader in providing high quality, industry compliant label lifecycle and identification solutions.

Barry Cooper, Chief Financial Officer

Barry Cooper

Chief Financial Officer

Barry joined in 2002 and has the prime objective of implementing and monitoring strong and rigorous financial controls in all areas of the business. In addition, and equally importantly, he brings his wide experience in all areas of the business balancing commercial common sense with the need to be pragmatic. He also has responsibility for all internal systems and has line responsibility in many of the operational areas of the business.

Darren Atkinson, SVP of Global Operations

Darren Atkinson

SVP of Global Operations

Darren ensures the successful delivery of high-quality software, support and services whilst ensuring PRISYM ID continually meets the stringent regulatory demands within our clients’ sectors. He has the challenge of ensuring the on-going growth of PRISYM ID does not compromise our deliverables.

Holly Purchase, Marketing Director

Holly Purchase

Marketing Director

Holly is responsible for leading and delivering strategic marketing to communicate the company's value proposition and image globally. Working closely with the executive team and sales operations she devises PRISYM ID’s marketing strategies and programs in all areas from lead generation to branding and PR.

Warren Ward-Stacey, SVP of Global Sales

Warren Ward-Stacey

SVP of Global Sales

Warren has a comprehensive knowledge of the Auto-ID industry with particular emphasis on global label management systems. He joined in 2002 and is passionate in his desire to deliver market leading products which satisfy the needs of our customers worldwide.

Peter Watson

Peter Watson

U.S SVP of Sales

Peter has a proven track record of building successful sales teams and with his thorough understanding of the demands of a multi-national business he is responsible for delivering PRISYM ID’s world-class labeling solutions to clients throughout the US.

Vince Postill, SVP of Global Business Development

Vince Postill

SVP of Global Business Development

Vince has been tasked with building strategic relationships with key partners to increase market share in a variety of sectors by building compelling joint value propositions with our software. He believes that these partnerships have one fundamental principle – increased business success for our customers, our partners and for PRISYM ID. He has over 25 years' experience within the Auto-ID market, delivering in both commercial and product development roles.